Nov. 3, 2022

Get Rid of Self-Doubt and Find True Self-Confidence with Alex Navas


Do you have a tendency to put yourself down or to see yourself as not being quite good enough for what you want to do? My special guest, Alex Navas, is going to fix all of that! In this episode, we get all of his ideas about what makes us see ourselves as less than and how we can let go of those old belief systems and habits we hold on to. Listen in as he discusses the dangers of comparison and how to create realistic expectations that actually serve you.  

Alex Navas is a coffee loving, family focused, marketing and business growth strategist for 6 and 7-figure entrepreneurs. Alex is also the founder of Fampreneur™, a movement that equips and empowers family-focused entrepreneurs to grow wildly successful businesses while having a thriving family life.

Timestamps:
• [4:08] Alex explains: “I look at life in different seasons. So there's been seasons of my professional life and in my career that I struggled with a lot of confidence issues.”
• [5:43] “There've been a lot of different levels of confidence challenges, or lack of confidence that I've had to overcome over time. And, you know, you go over one hurdle and another… and then suddenly, you're challenged with a new experience.”
• [8:13] Alex shares: “That's one of the lessons that I've learned over and over again, is the surrounding the environment we place ourselves in, is really an elevator for us to hold on to the higher values that we have, when we don't feel that ourselves.” 
• [14:53] “If you're going to compare, choose what you compare to.”

For more information on the Make Time for Success podcast, visit: https://www.maketimeforsuccesspodcast.com

Gain Access to Dr. Christine Li’s Free Resource Library where she offers you 12 downloadable tools and templates to help you bypass the impulse to procrastinate. CLICK HERE NOW TO CLAIM YOUR FREE RESOURCES: https://procrastinationcoach.mykajabi.com/freelibrary

To work with Dr. Li on a weekly basis in her coaching and accountability program, please register for The Success Lab here: https://www.procrastinationcoach.com/lab

Connect with Us!

Dr. Christine Li -
Website: https://www.procrastinationcoach.com
Facebook: https://www.facebook.com/groups/procrastinationcoach
Instagram: https://www.instagram.com/procrastinationcoach/
TikTok: https://www.tiktok.com/@procrastinationcoach

Alex Navas -
Website: https://alexnavas.com/
Facebook: https://facebook.com/alexnavas
Instagram: https://instagram.com/AlexNavasPro
LinkedIn: https://linkedin.com/in/AlexNavas
How to create premium products and services that sell with ease:  https://alexnavas.com/freebie/

Transcript

Christine Li  0:01  
Welcome back to the Make Time for Success podcast. This is episode 99. Do you have a tendency to put yourself down or to see yourself as not being quite good enough for what you want to do? My special guest today Alex Navas is going to fix all of that. In this episode, we get all of his ideas about what makes us see ourselves as less than and how we can let go of those old habits we've been trained into. Alex Navas is a coffee loving, family focused marketing and business growth strategist for six and seven figure entrepreneurs. He's also the founder of fam forerunner, and movement that equips and empowers family focused entrepreneurs to grow wildly successful businesses, while having a thriving family life. After building two successful mortgage companies losing it all, and rebuilding a consulting business of his dreams. Alex focuses on helping experts and thought leaders know how to build profitable and purposeful online businesses they love. You're gonna hear so many different stories, and so much wisdom from Alex, in this episode, I can't wait for you to hear.

Hi, I'm Dr. Christine Li, and I'm a psychologist and a procrastination coach. I've helped 1000s of people move past procrastination and overwhelm so they can begin working to their potential. In this podcast, you're going to learn a powerful strategies for getting your mind, body and energy to work together. So that you can focus on what's really important, and accomplish the goals you want to achieve. When you start living within your full power, you're going to see how being productive can be easy, and how you can create success on demand. 

Welcome to the Make Time for Success podcast. Hi, everyone, it is Dr. Christine Li again. And today I have the pleasure of welcoming Alex novice to the show. He is a coach, a business and marketing coach, he happens to be one of my coaches. He is a delightful speaker, teacher. And he is the founder of fam printer, and I'm gonna let him take it away in terms of filling you in on the rest of his intro and bio. Welcome to the show, Alex,

Alex Navas  2:26  
thank you so much. And first of all, let me just say thank you for inviting me, I know that your audience is very precious to you, and you've taken a lot of time to invest back in them. And so I don't take it for granted that you've invited me to share some ideas and share some concepts with them. So thank you very much. I really feel a sense of gratitude for the invite here.

Christine Li  2:46  
Oh, thank you, I know you're gonna bring so much value today. So thank you. I'm already excited.

Alex Navas  2:50  
Excellent, awesome. Well, a little bit about me, I am, as Dr. Christina said, I am the founder of FEM printer. And I've been in business for roughly about the same time I've been married. So I'm going on 22 years of being married and also 22 years of being in business as well. And so that's been really fun. And my business has taken a lot of twists and turns along the way. And so what I dedicate myself to doing is coaching and consulting, really a lot of thought leaders, people that have a strong message to share out in the world. And I help them really get their message out of them and into the hands and hearts of 1000s of people worldwide. And it's really exciting. And it's something that I found myself doing early on where hey, there's people that actually find value in what I have to say, What an awesome thing. And so developing the confidence to do that. And over time of doing that, I realized that a lot of people may not have the confidence may not have the clear idea or concept about what their message is. And so I really love helping them get that message out and getting it out to the masses and creating tons of impact on the world. Okay,

Christine Li  3:55  
I have to ask, what were your confidence struggles?

Alex Navas  4:00  
So many? How long do we have here? Because I might spend it all a

Christine Li  4:06  
long time.

Alex Navas  4:08  
Yeah, it really changed over time. I look at life in different seasons. So there's been seasons of my professional life and in my career that I struggled with a lot of confidence issues. Number one was the lack of a academic education. So interesting story, I look at myself and I, you know, I help and consult with million dollar business owners and all this stuff. And when I look back, I'm like, I dropped out of high school twice. I went to college part time, but then dropped out of that too. And then when I went back to finish my college degree, it turns out that the high school I graduated from wasn't even accredited. So I wasn't even a high school graduate. But I had been running a business already. And so I got my GED in my 30s. And so I was like, I education is what I think I get my authority from and that really wasn't the case but it took me a while to realize that. So that was one of the areas His confidence in the lack of education as I saw it, also just my background, you know, I have immigrant parents. And so we didn't have a whole lot growing up. And so I was like, Well, what do I have to share? Like we came from humble beginnings. And actually, that's part of the story. So there was that part of it, and then getting, you know, what made me have this message when other people are further ahead or bigger than me or more experienced than me. And I'm like, Yeah, but there's people that I can help. But ultimately, what I see as expertise is Do I have some light to shine to somebody who doesn't have it? That's it. And I'm like, yeah, actually, even though I'm not the top of the top at the moment. There's still other people that can glean something from my experience. And so you know, going over that. So there's been a lot of different levels of confidence challenges, or lack of confidence that I've had to overcome over time. And, you know, you go over one hurdle and another, and then you feel great in another area, and then suddenly, you're challenged with a new experience. And then you're like, Okay, where's my confidence, again, my latest bout, with a lack of confidence, which is, which was really interesting happened. I want to say maybe about three years ago, and it's actually why I was in a mastermind in a community that you and I are very familiar with, I joined the mastermind for exactly that. So what happened was, I was coaching 1000s of clients just a couple years ago, I still do to some capacity, but went from there to having really bad health issues. And I had some back issues. And it got so bad that I got to the point where I couldn't walk. And I had to really step out of my business for a while I was actually living on the floor of my office. So I'd sleep there I work from there, I was just in such incredible pain, and had such a lack of mobility that I would just be sleeping on the floor and my family life was kind of deteriorating because I wasn't meeting. So what happened there is so interesting that I went from traveling four or five times in one year to not being able to walk to the bathroom. I remember my son pushing me to the bathroom on this on a skateboard because I couldn't even get on a chair. And it was just a humbling experience. And so here I am, one year prior in ait and months prior, and I'm on top of the world, or, you know, I thought I was I was about to turn 40 at the time. And I was like, I guess the best of my life is behind me. And it was very rough for me. And I had all this confidence and my ability to to help people transform their lives. And now I'm struggling to eat, and I'm losing weight. And I'm, again, just living on the floor. So I remember joining a mastermind because I still wanted to be surrounded by people doing big things, because I didn't want to let go of me being that person. But it was very hard when I was physically physically limited. And it felt like I was like that that part of my life was now behind me. And I was like, well, the rest that the next half of my life is going to be on the floor or in a wheelchair, or bedridden. And I was trying to grasp on to any semblance of the successful business life that I had the successful financial life that I had. And ultimately, it was a hit on my confidence. And I had to surround myself in the right environment to hold on to that. And so that's one of the lessons that I've learned over and over again, is the surrounding the environment we place ourselves in, is really an elevator for us to hold on to the higher values that we have, when we don't feel that ourselves. And that was true for me. At this time.

Christine Li  8:29  
I really liked that I can draw at least two lessons from what you just described. One is that confidence is something that goes up and down. And that it we have to kind of recommit to our confidence with each new development that happens in our life or each new period of our life. And the second thing is what you just said that we can do ourselves a big favor when it comes to our belief in ourselves by putting ourselves in situations that may seem like they're bigger or higher or grander than what we're used to or what we're comfortable with. But that that is actually in service of our path, our progress and what we are capable of producing going forward so that you're never giving up on your confidence no matter how low to the ground, you may be I've recently had a major back issue myself, so I can really sympathize with how horrible that situation is. Was there a part of you that knew you had something to share, even though you didn't have the formal education credentials, and you were the son of immigrants and that you could think of all the reasons why you shouldn't have confidence. But what was the core that you were working from?

Alex Navas  9:50  
Yeah, you know, I saw myself ever since I was a kid I always saw myself as somebody that would hear people out So I would actively listen, I was very curious child and I'm so that curious child is much older now. I'm very curious. And so I'm always curious to understand people to really listen, listen to them. And so I've realized looking back in my life, ever since I was young people would trust me and asked me for my advice. I was like, what is it like, I don't really have a whole lot of qualifications for this. But I think part of it is just the ability and the interest of of creating space for people to share with you. And it was always for me, it was a non judgement zone. I wouldn't criticize, I'd accept them as they are, I wouldn't expect them to be anybody else, he would just come to me as they are. And, okay, great, you know, whether we agree or not, doesn't matter. Like, that's not even in this conversation, I just want to know you. And I just want to be open to hearing what you have to share. And so little by little people were interesting some of their life issues and challenges and experiences with me. And they felt very comfortable. And so they'd open up on my wall, that conversation went pretty deep, I thought we were just having coffee. And now they're talking to me about the depths of their marital problems, or their relationship with their kids or their business or finances. And I just allowed them to be open and candid in a judgment free zone. As a matter of fact, even now, you know, my son just turned 21. And so here at home, we have dinner most nights and at our dinner table, there's a rule, whether it's just the three of my wife, my son, and I, or if we have company or guests, or whatever the case is, friends or family, our table has always been a judgment free zone. And so we have any conversations. But where did that come from? Well, it was that was born from very early on in my life, or just people would come and share. And I just love them anyway, you know, whether I agreed or not, whether I saw the world as they did or not, I'm just gonna love you and listen to you. And so that created space. So then, over time, I was like, There's something about what I'm saying, or my perspective, or what I'm sharing, that's actually helpful. Let's discover what this thing is. And so little by little, I just started being getting bolder about sharing this, okay, let's share this idea. And then it would be well received, I'm like, Okay, well, maybe let's share another idea. And little by little, it didn't start, you know, just going on stages, it didn't start that way. In fact, I remember the first stage that I spoke at, I was literally shaking and crying. Like it was just so much anxiety built around that. And I remember exactly what I said it was an actual marriage retreat. So we were speaking to about 40 couples. And I was literally trembling, and I went up, and I remember what I said, I said, I'm not a speaker, but what I have to share today, I can potentially help even one of you. And if that's the case, then I've done my job. And I'd like killed all nervousness, it killed all all of that anxiety, because I was just transparent. I'm not a speaker, I'm kind of nervous, but I have something to share. And if one person benefits, then this is well worth it. And after that, it's just become easier and easier. Now, I love speaking. And I love doing all these things that before were completely scary to me. And so it all started when I was when I was a kid, there was a hints of what we become looking back even when we're kids, okay.

Christine Li  13:19  
Why do you think people downgrade themselves, they actually might have the education, they might have the training, they might have the instincts from childhood, and yet they're thinking, it's really not ready for stage. I'm not ready to publish, I'm not ready to present I'm not ready to really nail my ideas down so that people can actually use them and benefit from them. I'm sure you've seen this amongst your clients, often. And I'm wondering what your theories are ye, you've seen?

Alex Navas  13:56  
Yeah, I've seen a couple things that are common. Number one is comparison. We compare ourselves to others doing what we want to do and think to ourselves, well, we're not that person. So what gives me the right to do it? And I'm like, Yeah, well, it's a great thing. You're not that person, because that person is already taken. But there's no other you here. So to me, I have you know, one of the things that I love and I've developed over time is the ability to change perspectives pretty quickly. And it's because I had a lot of negative ways of looking at life early on based on just a lot of baggage from when I was a kid. And so I had to develop this and so I can look at a situation where like, yeah, you know, I compare myself so I'm not that person. That person started 10 years ago, five years ago. They're way further along than me. They have more degrees than I do. They have the certification comparison. And what I look at is like, if you're going to compare, choose what you compare to. You're going to compare anyway that's human nature. We're going do that, but we get to decide what we compare it to. So I compare myself to me a year ago, me five years ago, me 10 years ago, I am not that person anymore. And I've grown so much, wow, this has value to add to people. So I'm fun going to compare, I get to choose what I compare it to. And so a lot of us don't even know that that's a, that's a thing. We're just kind of operating this default mode comparing we're looking out there versus in here. So that's a big one that I see is comparison. Secondly, is expectations. A lot of it is expectations that other people have placed on you. Like, for example, a lot of people when they were younger, their parents used to tell them no, we don't, it's rude to speak to adults, it's rude to answer back, it's rude to blink. So it goes well, we shut down. My voice shouldn't be heard, it's not a good thing. So we type, we tie sharing our perspective equals pain. Because that's what we've been taught. So we grew up still holding on to that, even though we're in a whole different life than we were when we were kids. I don't have mom and dad, they're instructing my behavior. I'm kind of on my own. But I'm still operating from that programming back then. And so for many of us, as well is, you know, we were told to, you know, always speak a certain way. Or when we were in school, hey, you raise your hand and wait, your turn. So when you have something to add, they didn't call on me. So I guess I'll just keep it to myself. So these are expectations, and you know, that that have been placed on us. Some of them were just like others, we kind of took on without actually knowing that we're taking these expectations on like, why did we buy into it. But, you know, it comes from our parents, it comes from teachers, it comes from employers, like early on, it might even come from ourselves, because we read something. I remember, in this one, this one area of my life, my spiritual life, I used to judge myself because it didn't look a certain way, like I would see others do it. And then it my way was never good enough. But why it was because I put the expectation that that way should be my way. And it never was. Because there was a more natural way for me. And I never give space to that. Because for me, I set the expectation that it must look this way. But I can never live up to that way. Because that wasn't natural for me. So then it's this expectation that I can say, You know what? This expectation doesn't serve me actually, why don't I renew that to something that is actually something that serves me now. And so that's where expectations play in.

Christine Li  17:35  
That is beautiful. As you're speaking this entire time, I'm thinking that it's so much easier to function without these things like internalize expectations where there's that friction, or that feeling of awkwardness. Or that time in school, when you had something to say and you didn't raise your hand, I think that was me a lot of time there wasn't, I didn't even get to the point where my hand was raised. So really, that that is a good model for how to get your voice to really be strong how to develop confidence is to see where are the points of friction? In your day when you're speaking to someone when you're called to speak on a stage? What is going on? And can you disentangle all the old pieces out of what is really you and your message? Can you just make it about you and your message so that the whole thing is a whole lot easier. I know it's a big it's a big ball of entanglements. But thank you for sharing these pieces of why we tend to hold ourselves back unnecessarily.

Alex Navas  18:47  
Yeah, and I would say the last point here, although there's probably other things that keep us from sharing our voice. But I think the last point here is not not giving us space for truth. So I was on a coaching call just the other day, you were actually joined us on that call. And I remember one of the interactions was about this kind of to summarize it was I'm reluctant to ask for a sale. In other words, to ask for money. And so that feels true, because she was operating from that place. But like the question is, what's the truth about this? Is it true that it's bad to ask for money? We don't ask ourselves that we don't reflect on how we think or how we feel. We just kind of take it for granted. And I guess it is what it is. But when you ask yourself, What's the truth behind this when we behave a certain way and we catch it right? And I do this? Why didn't I step up? Why didn't I say yes to the opportunity? Why didn't I just go for it? A lot of times it's because of lack of confidence. But then we get down to it. Why didn't we and then we're like, oh, it's just because you know other opportunities. that I went for it didn't turn out. Right. So it was just a waste. So why even try? You know? So we start getting to know, what's the truth about that? Well, there was other opportunities that came up that worked great. It's a matter of fact, I'm married to the love of my life because I took a chance. So is it true that every time there's opportunities, they always fall by the wayside? No, it's not true. Hasn't happened? Yes. But is it a truth? No. Okay, so if it's not a truth, what is true? Well, the truth is that many opportunities that have actually worked in your favor, and yes, you've learned from the ones that didn't. So both of them are kind of a win. Either you learn a lesson or you get the opportunity, phenomenal, new belief installed. And it's all because we're seeking truth. We don't just take our our initial promptings as, as gospel as truth as the definitive response. It doesn't have to be we can ask questions, and go deeper of why we respond the way we do, why we think the way we do. And one of the questions that I use often for myself is, wait, what's the truth about that? You're feeling angry right now? What is that anger? What's causing the anger? Well, I didn't get my way. Let's just say, well, what's the truth about that? Is it true? You didn't get your way? Well, I actually did. It was just as one thing that I didn't like, how I went up. Oh, could you have handled differently? Yeah. And would you have gotten your way? If you did? Yes, I would. Oh, so it's not that you never get your way. It's just that in this occasion, you didn't share with the other person? How much the decision made for you? Oh, okay. I can deal with that. It's no longer a limiting belief for me. Because I question that. I always say, if you're gonna doubt things anyway, why don't you doubt your doubts? You're gonna doubt it anyway. You know, like, so some of us are trying to not do human things. Like as humans, we're going adults. As humans, we're going to compare, all I'm suggesting is, why don't we choose how we do these natural human tendencies? Because we have a choice. So if we do it in an empowered way, continue doubting just delta, right things which are your doubts, what if it doesn't happen? Okay? And what if it doesn't happen? Well, it's not that bad. Okay, well, then it doesn't matter. If it doesn't happen. You just doubted your dump. You know. So that's a that's a big one for me is just go ask yourself questions that get you to the truth. And that helps us build our confidence. Because none, you know, we were getting down to the bottom of things, instead of just taking them at face value and constructing a life around that.

Christine Li  22:37  
Beautiful. All right, I think that's a natural segue into the story of fam printer, if you wouldn't mind, giving us the backstory of fan printer and explaining really what you're doing inside the model of your business?

Alex Navas  22:51  
Sure, sure. For him printer is, I would say my life's work. I'd say it's the thing that I absolutely love. As I shared with you, I've been married going on 20 years. I've also been in business going on 22 years. And so I remember getting married. And what I wanted to do early on in our marriage is what most of us hope to do, most of us that are in our career, most of us that are in business. We want to give our family everything we never had. And so we struggled and we didn't have grocery money, well, I never want my family to experience that. So I'm going to do better. Well, we were never able to take trips, well, I'm going to do better. Well, we were never able to own a home. Okay, well, I'm gonna do better. So we always want to do better. So it was my intention to and it just so happens that I got in business. And so I was like, Okay, in this business, my goal is to give them everything I never had. And so I did that. But I realized that I was working from 7am to about 11pm, every single night running the business. And I remember early on in my son's life, he was in the bassinet in our in our physical office. So we had our physical Office clients would come and my wife would be working with me and she would like quiet him down and a little the little kitchen area, because he was in the bassinet. And he practically was raised as first almost a year and a half, two years in our office. So we had the stuff and we had the money and we had the card and we had the things but I was like I'm not really I don't have a relationship with my wife or my son. They have the stuff. But I didn't really realize that I know something was off. I just couldn't pinpoint it. And so probably about four years into my son's life, so this might have been 2005 or so. I remember being at a bookstore with him back when bookstores were still a major thing, you know, before Amazon kind of took over. So we were at a bookstore and I was reading to my son, and just this truth hit me and it was you're giving your family everything you never had except for you.

And when that message hit me it was it really shook me. Because then I looked back Back and why did I have this? Why did I have this goal of giving my family EVERYTHING I NEVER HAD is because I saw my dad, my dad was an entrepreneur. And you know, we were very well off. But we were okay. We were, you know, fairly comfortable. But I, I didn't want the stuff that my dad gave me, I wanted more time with him. And I felt like I didn't have that. And I didn't want to repeat that for now, my family. But that was actually happening. So when that happened, I was like, All this requires big shifts, because I ended up doing the thing that I didn't want to do. So little by little, I started changing the way that I do business. And what I realized is you can have a successful business and a thriving family life, it takes time, it takes effort, it takes maybe shifting the way you do things. And as a result of that I look at my marriage, and we have an amazing marriage. It's it's awesome. Like people look at my wife and I were like, are you guys newlyweds, because we're just like, completely in love with each other like that youthful love, like, that's what we have now. And it's almost 22 years, I look at my two children, I have my daughter and my son, my, my daughter is in Georgia, she's married, and she has two kids. So I'm also a grandfather. And I look at the quality of quality of relationships that I have with my son with my daughter, with my grandkids with my wife, and the people that I do what I do to provide for. And I'm like, if I had continued going down the path I went through, yes, we would have had bigger things in business. And yes, we would have had all that stuff. But I might have lost my family. I might have been divorced, I might have not had a great relationship with my kids. Because I could easily see that that's where things went for my father, but also for many people that I coach and consult with now that their business has gotten in the way of the people they're doing it for. So that's where a fan printer was born as realizing, Wait, I've taken this for granted. Yes, I've been able to figure this thing out for me and my home, and my business. But I see coaching clients that I've been helping with their business and their marketing and their sales. And I see what their home life looks like. And they say they're doing it for these people they love. And yet it's it's kind of like a Sunday, I'll get around to spending more time some day I'll spend time with the kids at the game. Some days, I'll go on a date with my spouse, when a Sunday like what if someday never comes? What if you get busy, so busy that you can't detach? Why not have both now. And so that's really where fam paranor took shape is I want to help people and I do help people build a thriving successful business without sacrificing their family life. Because for most of the people that I serve, that's who they're doing it for to begin with. So why take away from them in order to at some future unknown date, give it back to them by then your kids are grown by then they might be out of the house. By then they have lives of their own and friends of their own. And they don't perhaps want to spend time with you because they've lost that connection. And so why sacrifice you when you can have them both now. And so that's really what I focus. My coaching and my business around is helping those people that no longer want to cheat on their family with their business, and they want to put everything in its proper place.

Christine Li  28:15  
Beautiful, and I love that you have a thriving business and a thriving family and wonderful grandchildren. That's amazing. And you just came back from Mexico recently. I know. And I'm thinking that you must be teaching some sort of time management in there. Because there is the tendency for entrepreneurs to have everything be kind of this swirling to do lists that never ends. And we are creative people as entrepreneurs. So there's always another idea or another launch. So how do you help people to kind of maybe put boundaries on things? Is that what you do?

Alex Navas  28:57  
Yeah, to some extent, you won't be surprised that I don't do a lot of productivity and time management related things. I think that's really important. For me, what I what I typically do is I help my clients focus in on the things that actually matter. So what ends up happening is they get rid of a whole lot of the to do list because it doesn't really even matter. So for example, if your audience is on YouTube, let's say and that's where the most people then why are you on Tik Tok? And why are you on Instagram? And why are you on Facebook and LinkedIn and Twitter? Like you have you create a lot of complexity when it doesn't have to be that way. So what I teach is building a business on your terms. So before we get started, really restructuring businesses, I want to know what you want this business to look like in the first place. And some people said, You know what, I've been going to launch and I have all these things and I'm running ads and I need 1000s and 1000s of leads to have this business that produces X amount of money and I'm like, is that the model that you like? Not really it's just the one that I know and I'm like, Okay, well why don't we Change it to the one you want. Like, I didn't know, I could do that. I'm like, of course. And so for some people, that's actually reducing what they do in business. So for example, somebody like one of my clients, for example, she was a web developer, she really loves branding. So she would do the web development. And she was doing roughly about 13 to 15,000 a month, taking on five, six brand new projects every single month. And so then she's the one that's building the website and getting the pixels and getting the design ready, and all that stuff. But what she was really fulfilled is, is helping people get clarity on their brand. So I'm like, then why are you behind the computer? You know, doing this stuff, when what makes you come alive is actually interacting with people. So I don't know. It's just a skill set. And I thought, this is the easiest path to get what I want. I'm like, what, what do you want? Sick? Well, if I can do $25,000 a month, and I don't have to spend 65 hours a week building things, I would absolutely love it. Okay, great. Well, why don't we structure that? So then we shifted her model. And now she charges $8,000. For some branding, consulting, she takes on three clients a month, that's her 24,000. And it's taking her 15 hours to deliver on a weekly basis from 65. Did that take a awesome, you know, project, project management software or time management? No, we actually just got clear on what you want fascinating others, their marketing every single day of their lives, and they're like, well to launch model is best for you, because then you have a two three month buffer where you don't have to give in so much. But you're reusing assets every couple of months. And for them, the launch model is what they weren't. So for me, why don't we get clear of what you want, and then build that, instead of adding complexity? This is where a lot of comparison comes in. Well, they're doing this I think I should do that, too. Is that what you want? No, then let's not do it.

Christine Li  31:57  
Okay, so it's a

Alex Navas  31:59  
lot of clarity.

Christine Li  32:00  
Okay, beautiful. I love that I love the idea of going from 60 hours to 15 of work and having more gratification in the process. That sounds like a really good formula that you're teaching people. And I love the energy that you have. Alex, thank you so much for sharing your story, your history, your confidence journey and your expertise today. This was a big lesson, and your energy is through the roof. I love it. Thank you. You're welcome. Could you share with us how our listeners can stay in touch with you be in touch with you? And potentially work with you as well?

Alex Navas  32:39  
Absolutely, absolutely. I kind of gave you give you one example of somebody that was able to turn a service into a high paid consulting offer. So that's one of the things that I absolutely love to do. And this is where I find somebody that has a lot more value than they actually realize. So I created a tool and it's called the premium offer pyramid and it shows you how to take what you do and level it up. So it's more valuable to people and you can also charge more. So you have to you get to work less and still make the same or more money. And so that resource is available. So if anybody is interested, they can get downloaded, it's absolutely free. They can go to Alex Nava comm forward slash freebie, fr E, B, i e, it's absolutely free there so they can download that resource. And then I have a lot of blog posts and content that they can read through on, you know, on my Alex navas.com sites. If you're also interested in the fam printer brand, feel free to visit that FM printer.com. And there's a number of things there as well, that will keep you connected.

Christine Li  33:41  
Beautiful. Thank you, Alex, I know I'm going to see you again. I hope my listeners get in touch with you download the freebie. Alexnavas.com/freebie. If you're interested in building your business, getting more time back with your family. I love this model. I love your work. Thank you again, Alex.

Alex Navas  34:00  
Thank you so much. I really appreciate it.

Christine Li  34:03  
All right, everyone, we are done with another episode. If you enjoyed this episode, please do me the favor of going to wherever you listen to the podcast and submitting a five star review. I would so appreciate that. And we'll help get this and these messages out to the rest of the world. Have a great week. I'll see you next Thursday. Bye. 

Thank you for listening to this episode of the Make Time for Success podcast. If you enjoyed what you've heard, you can subscribe to make sure you get notified of upcoming episodes. You can also visit our website maketimeforsuccesspodcast.com for past episodes, show notes and all the resources we mentioned on the show. Feel free to connect with me over on Instagram too. You can find me there under the name procrastination coach. Send me a DM and let me know what your thoughts are about the episodes you've been listening to. And let me know any topics that you might like me to talk about on the show. I'd love to hear all about how you're making time for success talk to you soon

Transcribed by https://otter.ai

Alex Navas Profile Photo

Alex Navas

Alex Navas is a coffee loving, family focused, marketing and business growth strategist for 6 and 7-figure entrepreneurs.

Alex is also the founder of Fampreneur™, a movement that equips and empowers family-focused entrepreneurs to grow wildly successful businesses while having a thriving family life.

After building 2 successful mortgage companies, losing it all and rebuilding a consulting business of his dreams, Alex focuses on helping experts and thought leaders how to build profitable and purposeful online businesses they love.

His results driven approach combines mindset, marketing, and monetization strategies to amplify his clients results quickly and with more ease so they can win back their time to do what drives them.